The client has encountered numerous challenges that have hindered the development of their project. Upon scrutinizing the situation, they identified key issues, including technical deficiencies, low-effective content, user activity metrics, and a lack of efficient external optimization.
The client’s primary goal was to increase traffic and enhance search engine rankings. The initial traffic volume was approximately 17,000 visitors, according to Ahrefs.com. The target geographic focus includes the US and other English-speaking countries (CA, NZ, AU, UK, etc.), within the education niche, with the main seasons being fall and spring.
To achieve this goal, they developed a comprehensive strategy, encompassing a series of measures aimed at addressing technical issues, optimizing content, improving user activity metrics, and external optimization.
The client focused on the technical aspects of optimization, addressing a myriad of issues, including technical errors, loading speed problems, adaptability, and other technical considerations. Their content-related efforts involved rewriting low-performing articles, optimizing text structures, and enhancing expertise and relevance.
To enhance behavioral metrics, changes were implemented on the site, focusing on content attractiveness and conversion improvement. External optimization included the construction of high-quality backlinks, encompassing various types of links, along with links from the main pages of Shared.domains. Additionally, link portfolio organization and the creation of useful tools for organic link growth were part of the external optimization efforts.
Thanks to the implemented measures and strategy, the client achieved remarkable growth in traffic and improved search engine rankings. The result was an increase in traffic from approximately 17,000 visitors to around 100,000.
For a more detailed case study, you can refer to this link. On their page, the client has outlined all the processes and stages of their project’s development that led to such a result.
PS: Of course, achieving these results was possible due to various factors, and in this overview, we have considered other important aspects. However, it’s crucial to emphasize that the impact of links remains one of the most significant!